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Student created PRecision PR created and implemented a semester long public relations campaign for LOPA. Our goals included educating the community on the facts of organ donation, dispelling common myths to ultimately increase the number of registered organ donors. Through creating events, securing media coverage and making partnerships, we registered 175 new donors through our campaign.

 

Creating events:                                                                                             

• Theta Chi Blood Drive

• BRCC's Fall Fest

• LSU Student Health Center's Blood Drive

• LOPA's 25th Anniversary New Donor Party

• LSU Sports

Earned media coverage:

• WBRZ

• The Advocate 

• NBC 33

• The Daily Reveille

• Tiger TV

Brand Partnerships:

• Yogurtland 

• LSU Student Health Center