BUKU FEST /FACULTY
WHAT IS IT?
The BUKU Music and Art Project is a music festival in New Orleans with headliners that included Tame Impala and Tyler, the Creator.
WHAT I DID:
-
I worked as an onsite photographer and content creator for FACULTY, a nail polish brand who was an event sponsor with an activation space. I photographed event space, products, attendees and candid moments as well as filmed video. I created realtime social media content for both the FACULTY and BUKU Instagram pages.
-
Met with team prior to festival to create a digital and experiential marketing plan. Scouted influencers to visit space and promote. Sourced and hired local nail techs to provide manicures in activation space during festival weekend.
-
I photographed performances for local news publication FOX8.​
RESULTS:
-
Provided over 250 manicures during festival increasing brand awareness and sales.
-
10% increase in Instagram followers after festival weekend.
